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Zakelijk engels voor mies, deel 1

22 Products and brands

Jaar 2

Product catalogue = A list of a company's products.
Product catalog = Al list of a company's products.
Product mix = A company's products considered together and in relation to one another.
Product portfolio = A company's products considered together and in relation to one another.
Product line = A company's products of a particular type.
Product range = A company's products of a particular type.
Product lifecycle = The stages in the life of a product and the number of people who buy it at each stage.
Product positioning = How a product is seen, or how a company would like it to be seen, in relation to its other products and/or to competing products.
Product placement = When a company pays for its products to be used or seen in films and TV programmes.
Goods = Materials and components used to make products.
Raw materials = Basic materials from which other things are made.
Finished goods = Products ready to be sold.
Industrial goods = Goods that are bought by other companies for use in their activities and products.
Consumer goods = Are bought by individuals for their own use.
Consumer durables = Consumer goods that last a long time.
Fast moving consumer goods (FMCG) = Consumer goods such as food products that sell in large quantities.
Brand/brand name = A name companies gives to its products.
Make = The companies name for a product.
Model = The name of a particular product.
Make+model = Ford Ka, Sony vaio, Canon Ixus.
Brand awareness = The degree to which people know a particular brand.
Brand recognition = The degree to which people know a particular brand.
Brand image = All the ideas people have about a particular brand.
Brand manager = Someone who is in charge someone who is in charge of the marketing of goods or services with a particular brand.
Branding = Creating brands and keeping them in customers' minds through advertising, product and package design, and so on.
Brand identity = The identity of a brand.
not branded = Products without a manufacturer's brand name.
Generic products/generics = Products without a brand name.
Own-brand product = A product that is sold by a retailer with its own name.
Own-label product/ store brand = A product that is sold by a retailer with its own name.

Ingezonden op 08-12-2012 - 1556x bekeken.
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Zakelijk engels voor mies, deel 1

22 Products and brands