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Engels hoofdstuk 2.
› 2 TP1 ENGELS
Helaas is de overhoormodule niet beschikbaar. Wel kun je deze lijst overhoren via StudyGo. Klik op 'Overhoren'
Engels hoofdstuk 2.
, deel 3
2 TP1 ENGELS
Jaar 1 (Atheneum)
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service levels = differently priced levels of service at different quality levels the brand essence = one core concept which defines the brand; the consumers gut feeling about a company, service or product the flagship brand = the brand for which a business is best known and which represents its image most appropriately a brand platform = the set of associations that customers make with your company; a model for defining a brand identity brand management = the application of marketing techniques to a brand the brand strategy = shows how the brand will meet its objectives brand behaviour = what the brand does and how the brand acts in all advertising media brand experience = the exposure and interaction a consumer has with the brand total branding = a consistent approach to brand behaviour and brand experiences across all possible touchpoints a touchpoint = the moments at which a consumer gets in contact with the brand to launch a brand = to introduce a new brand to market to establish a brand = creation and realisation of a new brand; to make it sure and strong to rebrand = to change the brand name (of an existing brand) to stretch a brand = to use the same brand name, creating new products in a different product category a brand extension = expansion off the brand to market a brand = to give a brand more publicity on the market; to sell/promote a brand brand positioning = giving the brand a place in te market to enhance a brand = to improve/ strengthen a brand brand leverage = using a brand to build or launch another brand brand equity = the value of the brand name brand preference = choose a particular brand above another brand loyalty = the level of retaining people to buy your brand; to be true/stick to a particular brand brand wareness = brand recognition brand consideration = thinking about buying a particular brand brand values = the code by which the brand lives and operates respected = admired and considered important by many people to be knowledgeable about … = possessing or showing knowledge or intelligence; to be well-informed to have a good understanding of … = to have knowledge of or familiarity with a particular thing; to comprehend an area of expertise = where one is proficient or skilled; part of expert skill or knowledge a strong heritage = practices that are handed down from the past by tradition trustworthy = deserving of trust or confidence; honest and reliable dependable = trustworthy and reliable an international outlook = a worldwide view / attitude trustworthiness = the trait of deserving trust and confidence; reliability, dependability integrity = being honest and having strong moral and ethical principles honesty = uprightness and fairness responsibility = a duty or task that you are required or expected to do leadership qualities = the skills and knowledge to lead others accessible = approachable; friendly, open diverse = very different from each other inclusive = including a great deal independent = not influenced or controlled by others in matters of opinion customer satisfaction = how satisfied customers are about your delivered products, services etc. great taste = fantastic judgment, style or flavour low cost = not expensive value for money = how much you get for what you paid; a good price for a good product good quality = being excellent and without defects flexibility = willing or disposed to yield, modify, adapt., change simplicity = being simple, not complex practicality = adapted or designed for actual use easy to use = simple, useful; not hard to employ a healthy lifestyle = about taking responsibility for your decisions and making smart health choices for today and for the future nutritional = relating to food fresh = newly made or obtained; not preserved natural = produced by nature caring = showing care, concern, empathy for others educational = instructive, something you can learn from discovery = the act, process, or an instance of discovering; something you find out about for the 1st time pleasure = the state or feeling of being pleased or gratified; enjoyment, amusement passionate = capable of, having, or dominated by powerful emotions; having passion inspirational = providing inspiration vibrant / fun = pulsing or throbbing with energy or activity; enjoyment; amusement active / dynamic = characterized by continuous change, activity or progress; constantly changing and adapting to consumer luxury = sumptuous or extremely comfortable living or surroundings; high level of comfort and beauty at a high price modern = of or relating to recent times or the present; contemporary innovative = using or showing new methods, ideas, etc.; ahead of time creative = productive; creating; imaginative technological = affected by or resulting from scientific and industrial progress classic = formal, refined, and restrained in style; continuously in fashion because of its simple and basic style heritage = something that is passed down from preceding generations; a tradition authentic = genuine, real; not false or copied original = something new, fresh and unusual; never been done before
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