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Vocabulary 5 telemarketing = marketing good and services by phone telesales = selling good and services by phone to cold call = to phone people who have no requested a call in order to try to sell them something to hard sell = attempt to sell something by being very forceful or persuasive to part with your money = spend money TV shopping channel = a TV channel devoted to selling products merchandise = products that are bought and sold hasn't look back = has moved forward successfully purchasing power = the ability to buy goods, amount of money they have available to shop around = try different companies or shops to see which offers best value to stock something = to keep a supply of it to trade something up = buy one that is of higher value than the one you had before to trade something down = buy one that is of lower value than the one you had before brand loyalty = confidence in that particular make and a tendency always to choose it loss leader = item that is sold for less than it costs to attract people in the shop to price = to give them a price to go under the hammer = sale of goods or property where people make gradually increasing bods and the item is then sold to the highest red tape = bureaucracy (negative) administration = organisation and arrangement of operations proposition = formal offer takeover = agreement in which one company takes control of another one to merge = two companies join together to become one company to reach a compromise = come to an agreement in which both sides reduce their demands a little to hammer out a deal = talk in detail until a business agreement is made to swallow up = taken over by a larger company capital assets = building and machines owned by a company to invest in = put money into start-up = new company holiday property letting agency = a business organising the rental of holiday houses and flats
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